With the emergence of the Internet, IPTV, etc., digital media has changed the very face of entertainment.
Technology has always propelled media on to the next level. Video cassettes shifted movies from theatre halls into living rooms. Cable and Satellite further enhanced the experience. And the emergence of new Digital Media such as Internet, Mobile and IPTV are playing a crucial role in changing the very definition of entertainment.
• Anytime – Anywhere – Any Content
The consumer is truly empowered with choice. With more bandwidth slated to become available in the future (through 3G and Broadband Wireless Access), richer content will be available to consumers. Easy Search and Discovery features will further enhance the consumer’s experience in the near future. This will help monetization of library content.
The consumer is truly empowered with choice. With more bandwidth slated to become available in the future (through 3G and Broadband Wireless Access), richer content will be available to consumers. Easy Search and Discovery features will further enhance the consumer’s experience in the near future. This will help monetization of library content.
• Beyond traditional formats
Entertainment formats are becoming shorter, improvised and very different than we traditionally knew. So, a Caller-Ring-Back-Tone has a 20-30 second clipping from the song; a Youtube video may have an extract of a comic or action sequence and so on. The formats have changed and will further evolve based on consumer preference. Media and Entertainment Companies will have to constantly innovate in order to remain connected and relevant to the consumer.
Entertainment formats are becoming shorter, improvised and very different than we traditionally knew. So, a Caller-Ring-Back-Tone has a 20-30 second clipping from the song; a Youtube video may have an extract of a comic or action sequence and so on. The formats have changed and will further evolve based on consumer preference. Media and Entertainment Companies will have to constantly innovate in order to remain connected and relevant to the consumer.
• Interaction
Till a few years back, the only interaction media between movies, stars and their fans was through fan mails and letters. The new world of social networking has created several platforms for movies to connect with audiences. Be it Twitter, Facebook or the plethora of social networking options, the entertainment industry can reach out and get engaged with consumers on a personal level.
Till a few years back, the only interaction media between movies, stars and their fans was through fan mails and letters. The new world of social networking has created several platforms for movies to connect with audiences. Be it Twitter, Facebook or the plethora of social networking options, the entertainment industry can reach out and get engaged with consumers on a personal level.
• Promotion
New media platforms capture a lot of information about consumers including age, location, etc. and also usage patterns. It can help reach the target consumer better, cheaper and with the right messaging. E.g. Males can be given a different message from females, which is not possible in traditional media. This improves effectiveness of the promotion.
New media platforms capture a lot of information about consumers including age, location, etc. and also usage patterns. It can help reach the target consumer better, cheaper and with the right messaging. E.g. Males can be given a different message from females, which is not possible in traditional media. This improves effectiveness of the promotion.
• Piracy
Can completely derail the growth of the business of cinema. The good news is that any activity done online leaves a digital footprint. In order to fight digital piracy, the industry needs to come together on a common platform and work in conjunction with government, service providers, enforcement agencies, etc.
Can completely derail the growth of the business of cinema. The good news is that any activity done online leaves a digital footprint. In order to fight digital piracy, the industry needs to come together on a common platform and work in conjunction with government, service providers, enforcement agencies, etc.
New media is set to shake our very perception of movies and entertainment. As it does so, newer business models with fresh players are fast emerging.
Source: Hiren Gada, Director, Shemaroo Entertainment Pvt. Ltd. businessreviewindia dot in
Previous Article
Responses
0 Respones to "New Media in Movies"
Post a Comment